Prousette found something interesting in this weekend’s paper

Few are unfamiliar with the Fair and Lovely brand. Fewer still would be unfamiliar with their ad.

This features an unfortunate maiden, handicapped not by education, brains, wit, binocular vision or bipedal motion, but by the curse of skin that is a rich ebony. This chocolatey skin serves her during job interviews the same way a dangling rat’s tail from the side of her mouth would. She is dismissed with nary a cursory glance by the interviewers upon ascertaining she is not the complexion of the average foolscap.

On the dating scene matters are just as grim. Tall dark and handsome strangers pass her in the street as if she was simultaneously suffering from leprosy and gangrene.

Until of course an ever helpful friend gushingly tells her of a new product … Fair and Lovely.

Within weeks (says the ad, accompanied by time delay photos) our maiden’s face and hands become lighter and lighter. I assume the rest of her becomes lighter as well. We can’t have the mask and glove effect, can we?

It is only with her light skin that she is able to wow interviewers with her charm, intelligence and natural wit. A leering doofus in the next cubicle leers some more. On her way out suitors at attention line up.

Ah, what magic a little cream can do!

It would seem that men are laboring under similar yokes. They fail to get jobs, attention, dates because of their unnaturally rich chocolatey skin. This is a theorem I welcome with open arms as I find it fully consistent with my self esteem issues.

Good news my fellow brethren! Fair and Handsome is here.

Apparently men’s skin  needs to be fair because it is

• 3 times more exposed to the sun
• 5 times more exposed to pollution
• 2 times more exposed to stress factories

Let me start you off with the opening lines

Emami, in collaboration with Activor Corp, USA, herbalists and dermatologists from India has created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs – gives men’s tough skin a firmer look. Emami Fair And Handsome World’s No.1 fairness cream protects men’s face from sun’s UV Rays.

Right on!

For more fun get there and enjoy.