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Corporate Waffle

Posted October 1st, 2010 in News by M

I am mystified as to what point we stopped speaking English in the business world.

This link,  http://news.saymedia.com/2010/09/videoegg-to-acquire-six-apart-and-create-say-media.html, had this gem:

Through the creation of social hubs and influencer-driven custom content programs linked to the innovative AdFrames offering, SAY Media delivers engagement across display and mobile.

What the bugger have they just said?

  • http://nyamburazdiary.blogspot.com Nyambura

    I’m also scratching my head and going, “huh?”

  • http://flawbymurfy.blogspot.com/ Murfy

    Well,duh. It makes perfect sense.

  • Safariant

    Haha, great post … where I work, last year a consultant from one of the big global consulting companies sat next to me. She talked like that ALL DAY and I learned a whole new language. Trouble is, many of these shiny looking people don’t necessarily have a clue of the subject matter they are supposed to be talking about. It gets really funny (or not) when someone has to write operating procedures for actual real employees off this kind of stuff. Especially in the US and Western Europe you can mask a lot of BS with hyper-inflated important sounding language :D